STS Children Sample Policy
As you may know, a child named Polly Klaas was murdered in 1993. A list supplier
sold her name to the assailant as part of a listed sample targeted toward children.
As a result, the database industry has come under heavy fire for dissemination of
children related information. Today, it is standard that all sampling companies
must review the survey instrument prior to providing samples where children or other
sensitive information is revealed.
STS requires the introduction and screening portion of marketing research studies
where the sampling frame consists of data based upon sensitive information, such
as presence of children, ailments, etc. Please understand that STS is under contractual
obligation to guarantee that the questionnaire does not assume that the respondent
has these specific sensitive qualities. All questionnaire data will remain in the
strictest confidence and is used only for ensuring that sensitive information is